I'm not quite sure, but I have a nagging feeling that they got carried away too much at some point.
Exhibit A:

I think I don't really need to explain the UNNOTICEABLE part of this picture. I should, however, point out that the game has nothing to do with it. Perhaps it's just so bad and pathetic, though, that one might need to play it UNNOTICEABLY.
Exhibit B:

Yes, now we're getting there. This game is a shower simulator! And the graphics, they are so photo-realistic!
Exhibit 3:

Exhibit 3 comes complete with two exhibits, however, unlike Exhibit 2, the lady hasn't played the Shower Simulator Kingdom yet. But when she does, she plays secretly!